Traditionally norbixin has been used in cheese colouration, but gradually a much wider variety of applications was developed in different products including breadcrumbs, flour confectionery, dairy products and ice cream. Whereas bixin, being Oil soluble, has been used in cream fillings for biscuits, margarines, butter, low fat spreads and other fat based products.
Annatto Colour is used in no. of
non dairy food products such as Rice, Custard Powder, Non Baked food, Seasonings, processed potatoes, snack foods, breakfast cereals and smoked fish.